Our Programs

3GSG Master Program

Virtual Program
Duration: 12 weeks
For whom: Sales Teams

Knowledge modules, online assessments, software-based analyses and workshops
Personal comparisons with up to 50 country profiles
Individual analysis of operational sales activities
Individual analysis of sales conversations
Consultation by sales-experienced country experts
Certification for team leaders
Unlimited access to resources - videos, PDFs, checklists

Languages: German and English

3GSG Entry-Level Program

Virtual or on-site
Duration: 2 days
For whom: Sales Teams

Online assessments and workshops
Personal comparisons with up to 50 country profiles
6 weeks access to resources - videos, PDFs, checklists

Languages: German and English

3GSG Sales Coaching Mastermind

Advanced online coaching for certified team leaders and sales staff

The 3GSG Master's Program At A Glance

12-week measurable training programme for sales teams: knowledge modules, online assessments with country comparisons, questionnaires on operational sales activities, software-supported sales conversation analyses and workshops, conducted by country experts with sales experience. With the certification of the team leader, the 3GSG master program can be continued independently in the company.

Module 1 - Culture Gap

Including online assessments and questionnaires for self-assessment of operational sales activities

Global Mindset
o The Power of Perception
o Personality and culture as influencing factors in communication
o Individual vs. cultural-normative behaviour in customer conversations and sales processes
o Cultural dimensions in foreign markets
Global Skillset
o Overcoming challenges with culture, situation, and person in customer contact
o Knowledge instead of assumptions: how to qualify customers
o Authenticity vs. adaptation
o “Treat others how they want to be treated” – giving customers what they need

In-depth practical workshop and Q&A based on current customer projects.

Module 2 - Personality Gap

Including online assessments and questionnaires for self-assessment of operational sales activities

Theory, background, and classification of used assessments
My report “How do I tick?”
- How does my personality influence my behaviour, actions, and customer communication? How does it affect my operational sales in domestic and foreign markets?
- What is my general attitude towards my customers? What is my attitude towards my conversation partners?
- How can I tell what my client/interlocutor needs abroad? (in connection with Culture Gap)

How can I use my personality (my “system” with its strengths and “weaknesses”) optimally in international sales?
What can I do to make my workday easier?
How can I overcome potential obstacles, work on my inner attitude?
What helpful rituals/routines can I develop for my sales routine?
What can I do more of, and what should I ideally do less of?
What are some immediate steps I can take?

In-depth practical workshop and Q&A based on current customer projects.

Module 3 - Communication Gap

Including online assessments and questionnaires for self-assessment of operational sales activities

My report “How do I communicate?”
- How does my personality affect my communication with my customers and my operational sales in domestic and foreign markets?
- What are the strengths and potential “weaknesses” of my communication style?
- What communication style do I prefer with my customers and negotiation partners?
What if my customer thinks differently from the normative communication culture of their country? (in connection with Culture Gap)
Comparison with the target group/selected foreign markets

- What communication style does my conversation partner prefer regarding the normative communication behaviour of my target country/the target culture?
- What are my communication gaps regarding the communication culture of my target country?
- How can I make my customer communication more effective in terms of the individual phases in the sales process? How can I make a targeted and adequate customer qualification, consider stakeholders, and close the deal in the end?

In-depth practical workshops and Q&A based on current customer projects. Software-supported analysis of real customer conversations in foreign markets (call shadowing).oftwaregestützte Analyse individueller Kundengespräche im Auslandsmarkt. (Call Shadowing)

How can I fill the sales process so that it works for me and my target customers in foreign markets?
Communication throughout the entire sales process – what does my customer need:
- in a conversation
- involvement of other stakeholders
- follow-ups
- type of offer
- deals
- post sell
How can I employ AI language tools to tailor my (written) communication to the preferences of clients in particular foreign markets?

Feedback, reflection, and further discussion based on current customer projects and conversation analysis. Use of country-specific resources. Nutzung länderspezifischer Ressourcen.

Certification of the Team Leader

Ensures transfer and permanent implementation
Enables access to resources – video material, PDFs, checklists

Implementation Is More Than Training

From the enablement perspective, we usually recommend our clients to participate in our 3GSG Master Program to integrate learning directly into the daily routine of the sales staff, so that improvements become noticeable and successes visible from the very beginning. No opportunity costs, no additional workload for employees, no cumbersome appointment bookings. Instead, learning in short intervals, immediate implementation with the customer and access to resources and experts on demand.

We then work with your leadership and enablement teams to ensure they have the necessary skills to continuously support and improve individuals and teams with specific training, resources and work sessions.

It is important to us that we approach the implementation process in partnership with you, so you can continue to count on our support even after the programme has ended.

Of course, you can also receive compact entry-level training from us.